Mackenzie Cross
Mackenzie Cross is dedicated to helping vegan change makers show up online with greater impact, using strategic social media marketing that inspires compassion and action.
A proud vegan of 12 years and lifelong animal lover, Mackenzie originally worked in the environmental science field. During that time, she volunteered in the animal rights movement and discovered a deep calling to use social media to drive meaningful change.
What began as a volunteer social media role soon evolved into Total Ethics Media and Marketing—a business built on the belief that vegan brands and animal rights organisations deserve powerful, professional representation online.
Mackenzie holds a Diploma of Social Media Marketing and has worked with a wide range of clients, from grassroots non-profits to nationally recognised organisations, offering strategic, creative, and values-aligned marketing support.
